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About Founder
Freda Mustafa
Freda Mustafa, the woman behind the brand was born in Johor Bahru on December 06, 1992.
Before she was worked as Credit Officer for the bank’s. After 4 years contribute to company she worked with. She realized, her highly passion and creativity towards fashion and beauty what was drove her to this industry.
Freda began on end 2014 and published the brand by February, 2015 at 23 years old in a tiny Johor Bahru shop.
She is third generation of this business. Growing up from business family background is not a bonus without love, knowledge and determination.
She frequent meeting new people from different culture, race, traditions, by travelling to new place and meet different people what makes her ideas drove and design her pieces.
Now she carry clothing under her own label for every festive season – all for women and men who know how to own it and have the confidence to be simple but bold. It has impacted the way Freda designs her pieces.
